No experience? No design or programming skills? No Problem! You’re here, let’s do this ->
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When you type a web address like “YouTube.com” into a web browser like Chrome what’s happening is that you’re sending a request for a specific web page (YouTube.com) from a server (a big powerful computer) run by a web hosting company from somewhere in the world.
This is a pretty mundane task, but for exceptionally busy websites serving millions of visitors a day with millions of pages (like YouTube) it requires a tremendous amount of computing power.
You yourself can host a website yourself with your personal computer (amazing right?) but it’s not worth the hassle or effort to get it set up.
Your computer would need special software AND it would need to have enough power to handle requests from around the world.
In theory, sure why not. The “world wide web” is an open community and no one can stop you from doing what you wish… but in practice – it’s stupid to host a site on your own computer.
There are several enormous challenges you must over-come:
Web hosting companies came into existence for this reason -> to fulfill a need in the market by specializing in providing fast, reliable 24/7 web hosting at an affordable price.
These commercial companies have become known as web hosts and they provide web hosting in the form of shared hosting, reseller hosting, VPS hosting and dedicated server hosting.
To put it simply, you rent space on an industrial strength computer from a company. In turn that company takes care of the machine so you don’t have too.
In order for a website to be live on the Internet it must be connected to a computer. If that computer is turned off, loses power, crashes etc, your website will no longer be visible which is why you need a computer that’s on 24/7.
In the early days of the Internet many individuals hosted sites on their own computer. Even the mega large dating site Plenty of Fish which serves up BILLIONS of page views and is the largest dating site in the world was once hosted on the founders (Marcus Frind) home computer for the first 6 months of its existence.
But hosting your own site is not practical if you’re trying to build a stable income stream from the Internet, (especially when quality web hosting is so affordable and reliable).
Get your hosting account.
I suggest Host Gator. Use coupon code “EdgeOfDavid” to get your first month of shared hosting free.
If you need help setting things up I wrote a quick tutorial on getting started with Host Gator.
Why Host Gator? I compared them to another popular web host (Blue Host). You can check that out here.
is just one piece to successfully “creating” a website (the other parts being planning and promotion).
programs to make logos and images are expensive -> Adobe Photoshop, InDesign, and Illustrator cost hundreds of dollars.
experience and creativity with these programs as well as an understanding of programming languages like CSS and HTML to be able to fully customize your website as you wish.
WordPress and themes allow you to forgo any formal web design training. Yes there is a learning curve, but it does not take years of study and practice. You can get started and be up and running in a week or two actually.
WordPress can be installed with a click of a button through your web host. Once in the admin, it will take you about a week or so to get comfortable understanding how to use WordPress fully. Don’t worry too much about the learning curve though, WordPress was designed to be as easy, intuitive, and as feature rich as possible.
Once you have installed WordPress (which takes 5 minutes) You just pick a theme and spend a few days or so customizing it then BOOM, you have a site. This is wonderful because it allows the smart, tech savvy person to build a beautiful website without having to become a programming ninja.
This is also why I strongly recommend using WordPress as your content management system because of it’s ease of use, it’s free (other CMS programs like ExpressionEngine for example you need to pay for), and it’s highly customizable with additional back-end add-on features at minimal to no cost (by way of plug-ins).
The themes for WordPress are profesionally coded, up to web design standards, are SEO ready, and have been created with the end-user in mind. All you need to do is customize your theme to make it your own. For themes I strongly recommend spending a little money on a premium theme as developers put a lot more effort into their paid themes.
Headway Theme: My theme of choice. Headway is front-end software with an easy to use visual editor that gives you complete control over the look and feel of your website without you having to know and code like HTML of CSS.
StudioPress: They make beautiful, highly customizable themes that work great out of the box. They have a strong focus on content marketing, and are ideal if you’re building a content driven website (like a blog, studio, consulting, or information website.
Theme Forest: A huge market place for individual web designers and small botique web design studios to sell premium themes. You can find some real gems here at a very affordable price (usually around $40).
Elegant Themes: As the name suggest, Elegant Themes focus is on making beautiful themes.
With running a website, your time should be divided between content creation and website promotion. Let’s call this work time and money time.
Money time simply refers to those activities that will influence the bottom line of your website. This is the time spent on product creation, on launching new features or services (like starting a podcast for example), and website promotion to draw in new traffic, potential leads, clients, and raving fans. It’s the innovative, off-your-website stuff you need to do.
Work time are those website activities you do to keep your site fresh, secure, consistent, and up-to-date. Like publishing new content, responding to emails, working with clients, website maintenance, market research, meeting your video/podcast schedule. It’s the day to day stuff that keeps the website running and people coming back.
To grow a website on a consistent monthly basis a good ratio to have is roughly 2 hours of money time for every 1 hour of work time.
New webmasters often don’t get the results they want because they ignore the important purpose of money time. Which is all about getting new traffic, of being everywhere, of working on new products and services, and most importantly leveraging other websites and platforms to attract new, high quality traffic.
Instead, most webmasters just repeat and repeat the same steps over and over and never get anywhere, and that is to just publish content. Good content does market itself, but working on content alone will have you stuck on a treadmill.
Get off the treadmill if your goal is to build a high traffic website: The Surprising Truth To Increase Website Traffic
Buzz Bundle: There are a lot of tools I use from an SEO perspective to get my websites traffic and attention, and most of them are too confusing, expensive and complicated to use if you’re just starting out. One tool I could not live without however is Buzz Bundle. It’s an extremely effective content marketing tool because it monitors social media, blogs, forums and Q&A websites for keywords. The advantage of this is it’s super easy to find where your audience hangs out online and engage them directly instead of hoping and wishing for Google to someday rank your website.
This one tool alone can drive traffic and sales to your website when used correctly. I spend about 10 hours a week using Buzz Bundle. Check it out if you’re looking to grow your traffic.
EOD Digital is an information products, training and tutorial business teaching smart, motivated people how to create successful websites, achieve their online goals, and build income generating web properties.
If you want learn how to create a website without having to become a programmer/designer, one that actually gets traffic and makes sales but won’t break the bank; this site is for you.
Design matters. You get 3 seconds for people to like your website or not. Remember though – a website is NOT a business. A business is a business.
Your website should be (and will be) your number #1 sales person when done right by selling people what they want and giving them what the need.
If your committed to making money and helping people it’s your responsibility to reach them.
“Build it and they will come” will result in you going out of business. If you don’t know how to systematically attract prospects to your business and then elegantly convert them… you’re screwed (no sales, no business).
Remember, the best product or service in the world is useless if no one knows about it. Think of it this way, if you found the cure for cancer what would you do? Sit around and wait for others to find out? NO WAY.
The qualities for success online are confidence in yourself, courage to fail, clarity of who you serve (and what solutions you provide), having an actual business model + a strong connection to your customers.
Lastly, be a professional with integrity so people feel safe doing business with you.
Business is not about money. It’s about making dreams come true for others and for yourself
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